Photographing a bottle without glare or an unreadable label
Glass, metal and glossy plastic reflect light. The bottle is shot from the front, label straight and readable, then three-quarters for the volume. During the shoot, you approve each angle live with the photographer and ask for an adjustment as soon as a reflection cuts across the product name.
Showing a product's texture
A cream, a serum or a powder sells on its texture. Texture is shot as a still life: a set designer composes a drop, a smear or a swatch, with the ingredients if the brand puts them forward. It is the image that shows what the bottle hides.
With or without a model?
A packshot and a texture shot are enough for a body care product or a fragrance. For make-up, hair colour or facial care, the product applied to skin shows the result: add a model, and a make-up artist or hairdresser if the look matters.
Preparing your products before the shoot
Send new products, with no scratches or peeling labels, and one extra unit for textures, since it gets opened. List the photos you want for each item: white background for the product page and marketplaces, colour or styled scenes for the brand.